With each new season, HB Leisure looks closely at visitor feedback and introduces inventive new games and prizes across its portfolio of partner sites which include Alton Towers, Blackpool Pleasure Beach, Europa-Park and SeaWorld Orlando. The company’s pursuit of excellence is reflected in its Mystery Shopper scores which typically reach an average of over 90%. “With top-quality prizes and generous win rates, we seek to provide excellent value for money for all.” Worldwide operations “At HB Leisure, our total focus is on creating an outstanding customer experience – games that are full of fun and excitement for all the family,” says a representative. The distance between the park and HB Leisure’s head office in the UK is well over 10,000 miles. Under its new deal, HB Leisure will manage a range of sideshow games such as Hook-a-Duck and Basketball, testing the skills of park patrons with the opportunity of winning giant prizes including inflatables and cuddly toys.
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